Add channel markup for Direct Bookings
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Mark Petrillo
Similar to the channel markup feature for other channels, I would like the ability to add a markup to my base rates for direct bookings. With this ability, hosts could share in the savings guests receive by booking off platform.
By taking advantage of this, hosts could earn enough extra to pay for the cost of Uplisting, so you could use it as a maerkting tool as well. Not only does Uplisting make life easier for hosts, but it could pay for itself and add to hosts bottom lines.
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Dillon DuBois
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Channel markup for direct bookings is now available! Head to Automate -> Channel Markup and find the settings for direct booking available at the bottom.
Additionally, you can now add "Direct bookings" as a row to each property in your calendar to see direct rates alongside all other platforms.
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Tom Hutchinson
Please implement. I get 10% of my bookings direct .. I don't want to lose ALL the AirBnb commission for a direct booking
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John Galt
Vince Breslin Any updates? ARe we still developing the application after selling to AirDNA? This is still an enormous pain and should be an easy fix.
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Scott Robinson
John Galt: This is what I'm beginning to wonder. As joe williams noted below, this is now 3 years old. Vince Breslin? AirDNA overlords? Anybody?
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Scott Robinson
Vince Breslin Bueller....Bueller....Bueller
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joe williams
This was raised over 3 years ago!
It’s had over 100 votes and shouldn’t be a difficult mod as the setup is already here.
People focused on direct bookings will shy away from uplisting without this feature.
The suggested workaround doesn’t work! As when you try to setup rates to include/sub the platform fee it makes a mess of the numbers if you’ve already reduced the adjustment.
Is there a way to expedite this feature?
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Bre Piper
we also need direct booking markups in order to account for the possibly as high as 7% stripe processing fee, correct?
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Rachel Wichall
Can Vince Breslin give an update on this please? Reading through the comments this issue has been raised multiple times and still hasn't been actioned. As raised before, it's a basic feature on other software management programmes.
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Rachel Wichall
Absolutely - the fact that Uplisting does not have this option is making me seriously consider moving to Hostaway. I think its a fundamental basic that the direct booking site has a 'markup' so we can offer a better price than AIRBNB but necc. 15% -18% less.
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Anton Vuong
YES PLEASE ADD ASAP
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Kasper Gevaldig
This feature would be very good for me.
Vince Breslin
The workaround here is to set your rates at the price you want the markup to be for direct bookings then markup the other channels appropriately.
For example you previously set a spot rate of $100 and marked up Airbnb by 15%. You want to markup direct bookings by 5%.
Set 105 as your spot rate and markup Airbnb by 10% (rough calculation).
I know this isn't ideal, but does this solve the problem temporarily?
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Scott Robinson
Vince Breslin: Theoretically, this does work but it results in a lot of moving numbers when you're marketing on 4+ channels and deriving your prices through Pricelabs (or the like). It would be much cleaner to have direct booking set up as a channel that feeds the bookeddirectly site with the ability to put in a specific markup.
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Nathan Welton
Vince Breslin: I agree with Scott, it's kind of a pain. When you want to set a price at $69 on your pricing software, you don't want to have to calculate every single rate in your head so what shows up on the predominant booking channel (ie, AirBnB) as 69 * (markup). I mean, you could, but it's sort of a pain in the butt. It's what I've been doing for a while and finally I just ditched ABB markup all together, at least for the time being, so that when I set a price in the pricing software it gets pushed over to ABB as the price we set. Hoping that by the time my StayFi system has collected enough emails to start a driect booking campain, Uplisting will have added a markup for direct bookings... :)
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Alexey Chinkov
Vince Breslin: For our situation this workaround would not work. This is for Transient Occupancy Tax (TOT) reasons... We want to have a separate mark up fee on top of Direct Booking price that is named as "Marketing" for example (and similar to AirBNB Guest service fee) - this fee is paid to whoever is willing to market our Direct Booking and also is not subject to TOT taxes
Vince Breslin
Alexey Chinkov: I see. You don't need a markup, you need a fee that gets applied to direct bookings.
Mark Petrillo
Vince Breslin: In my use case, I want my direct bookings prices to be 3% above Airbnb prices to cover CC fees. I used to accomplish this by having Wheelhouse prices be 3% lower than the actual direct bookings rate I wanted and then using a -3% markup for Airbnb (ie, $96 Airbnb price would then adjust to $99 for direct bookings) but this no longer works. I sent support extensive screenshots about this issue last week.
While a direct integration with Wheelhouse is still urgent, with or without that, the best way to handle this would be to have a channel markup option for all channels including direct bookings. That way, pricing software can be used as intended and prices can simply be adjusted off of that starting point.
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Tom Hutchinson
Vince Breslin: Well ... I spent a LOT of time calculating rates and inputting these for the future 18 months, based on a variety of factors such as weekends, holidays, high/low season, and so on.
They were set so that I could add 15% for one channel and 10% for another.
As many others have stated, I would prefer to "split the difference" when offering direct bookings, rather than lose all the commission that AirBnb, Booking and others take.
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Scott Robinson
Nathan Welton & Vince Breslin:
This is also important when I want to execute a different strategy by channel. I've noticed ebbs and flows likely due to slight algorithmic changes with AirBnb (such as since the winter release...it has killed my AirBnb traffic). Sometimes I want to respond to that with price changes, but it would be a nightmare if I want to drive changes on one channel only in this work around scenario.
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Robert Leventhal
Vince Breslin: you would have to do channel discounts for that.. say if spot rate is $100, airbnb guest is paying $115 after fees.. if i want to advertise for returning guests 10% off for direct bookings, for example, i want them to see 10% off of what airbnb would be charging, which would be $115. But the promotion would be off of the spot rate, which is $100, so guest would essentially be getting a 25% discount. The workaround is to put airbnb markup of -15% and raise the spot price by 15%. That way the direct price is the same as the airbnb price after fees. Then the returning guest can apply the discount for 10% (guest saves a little compared to airbnb, I earn a little more than I would with airbnb).
However, this gets super confusing trying to implement on pricelabs, because now every time i set a price in pricelabs I have to calculate 15% more than what I actually want the price to be and set it to that number.
It’s the same end result as having a direct markup but requires more moving pieces and thus a higher chance of error.
Think I am explaining that correctly lol.
But also like, if it can’t be done then it can’t be done 🤷🏻♂️
Update: I discovered a workaround for this.. on pricelabs in customizations, advanced customizations, you can add a markup to the prices you set.
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